SDL Auctions completes its rebrand

SDL Auctions Rebrand

Leading names SDL Bigwood, SDL Graham Penny and the auction operation of Humphreys of Chester have rebranded to SDL Auctions to bring into sharp focus its growing presence as a national player in the auction market.

The launch of a dedicated national website gives clients instant access to all SDL Auctions’ events, wherever they are in the UK.

SDL Auctions chief executive officer Rory Daly said:

“Our strategy is clear. We aim to be the ‘go to’ auction house across England and an all-encompassing website that gives clients to all our lots online as they are entered for each auction will be welcomed by our regular clients and professional investors.

“Now with more than 35 auctions a year across the UK, there was clearly a need for a central resource that would enable our regular clients to search for lots that met their investment criteria.

“We are seeing more and more the emergence of the full time auction client – those who understand the market and know what they are seeking. 

“By tracking future auctions and lots as they go online at they can plan their diary and anticipate cash flow and funding requirements further into the future.” 

Andrew Parker, auctioneer and managing director at SDL Auctions, said:

“Our new national website will grow as our reach further expands across the UK.

“SDL Auctions sells lots from all parts of the country and has regular auctions in five sites in the Midlands.

“We are now building our presence in in the north west in Bolton and Chester which links us into north Wales.

“We needed a resource for the growing number of sophisticated auction clients who understand the market and appreciate the potential of buying and selling at auction.”

SDL Group began building a national auction network when it acquired Birmingham-based CP Bigwood in December 2015. This was quickly followed in the Spring of 2016 with the purchase of Graham Penny Auctions which operated in Leicester, Nottingham and Derby.

Since then SDL Auctions has launched auctions in Stoke-on-Trent and acquired Humphreys of Chester in autumn 2016. SDL Auctions is currently focusing on building a North West market through regular auctions in Bolton and Chester, with other regions to follow.

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