2nd August 2018
Celebrations were in order this week as we welcomed our 2000th PRS tenant, in partnership with Sigma Capital Group. A pizza and prosecco-fuelled lunch took place on Tuesday, with the addition of shiny blue balloons, to reward the Property Management Lettings staff for their hard work. The Build-to-Rent (BTR) scheme allows tenants to let newly built homes within the private rented sector, and specialises in luxuriously furnished and well-equipped new homes under Sigma’s “Simple Life” brand. The 2000th home in question is situated in Middleton, Greater Manchester, at the Baytree Lane development, encompassing 110 homes of either two, three or four bedrooms. Paul Staley, our director of PRS, said: “This is a tremendous achievement and testament to our aim to revolutionise the industry, continuing our journey of rapid growth, dedication to customer service and improving living standards for our tenants. “It is clear that the UK housing market is undergoing a significant restructuring, and from a demand perspective, renting is now a much more acceptable form of tenure than it was in previous generations. “With up to a third of young people expected to live in private rented accommodation all their lives, it is vital that the PRS sector help to fill the vital gap within the current housing market, by providing high-quality homes of variable sizes. “At SDL we are helping to cater for this demand, and the success and growth achieved is just the beginning – there is so much more to come from SDL’s BTR sector.” Following our recent achievement, we ultimately still aim to secure 20 per cent of the UK’s new BTR specific stock by 2020 and grow to over 10,000 properties. The achievement draws us ever nearer to our 10,000 goal, and our continued partnership with clients such as Sigma Capital solidifies the steady and continual growth of the BTR scheme within the company. Graham Barnet, Sigma’s chief executive, commented: “I am delighted to report the letting of our 2000th home for the private rental sector. We launched our PRS some three years ago with the support of our partners, and it is very encouraging to have reached this milestone.” All in all, it has been a very exciting week for us and we are certain that there are many more successes to come for our Property Management Lettings team!